Marketing Tools for PDR: YouTube Videos
YouTube is a great marketing tool for PDR businesses. It provides an opportunity to share valuable information with your target market and potential customers, as well as show them the quality of work that you do. You can also use YouTube videos to promote your business on social media platforms like Facebook or Twitter by including links in the video description.
Let’s take a look at these 4 ways you can use YouTube to help market your PDR Business.
Create YouTube videos to share your PDR shop location.
A YouTube video targeting your local area is one of the best ways to rank your content online. There is no need for these videos to be lengthy or fancy. The only thing you need to do is offer some information about yourself and your business and explain why people should choose you instead of your competitors. When you’re finished, make sure to include a good title, a description, and tags. If your area is not highly competitive, your YouTube video should rank high on Google immediately.
Make sure your title is keyword-based. Create a title that contains your location and the keywords you specialize in. For example, “Door Ding Repair Centennial CO“.
Once you’ve created a title, you need to write a description. Links to your PDR shop can be placed in the description, and these should be placed at the top of the page. Then, you should add a brief description of your company and services after adding the PDR link. Include services such as dent repair, auto hail repair, paintless dent repair, door ding repair, etc.
Google should index your PDR YouTube video immediately after posting it. Google posted this video around 8 minutes after it was uploaded. Depending on where you live and how tough the competition is, your search results may differ.
Create YouTube videos to share your PDR knowledge.
Creating a YouTube video that demonstrates your PDR experience and how you can fix a dent is a great idea. Video production does not need to be complicated or expensive, but good quality is important. Make a 5- to 10-minute video explaining who you are, what you do, and how you plan to remove the dent. It’s all about getting people to trust you and show them you’re the real deal.
Your YouTube PDR training video can then be shared on your website and social channels. It’s important to create an appealing thumbnail that will catch the attention of potential customers.
Create YouTube videos to promote your business on social media.
As soon as you have made these two videos, one showcasing your shop and the other removing a dent, you can upload them to social media.
Create YouTube videos for website content.
Your YouTube PDR training video can be repurposed and become a blog for your website. The video can be embedded on your page along with a few paragraphs explaining it. Your website’s search engine optimization (SEO) will be greatly enhanced by going through this simple process. It will take you between 30 minutes and an hour to complete. Google loves new content, and you might even be able to rank your videos on page one when they are uploaded to YouTube. Examples are given below.
Utilizing YouTube as a marketing tool for your PDR business is an exciting opportunity that will help you to reach more people. You can share valuable information with potential customers, show them the quality of work that you do, and even promote your company on social media platforms like Facebook or Twitter by including links in the video description. If this sounds interesting to you and you would like some help getting started, we off an SEO package! Give us a call at (719)-266-3239 or send us a message and we can get started immediately.