For this example, lets imagine you just bought your PDR shop domain name “stevesdentrepair” and you need to set up hosting, create a website and start with some basic SEO. Follow these steps to get up and running.

1. Find a good hosting company. There are lots of hosting companies out there like Godaddy and Hostgator.  These hosting companies are okay but I prefer to use a smaller company that provides fast servers and better customer service. For example, I use In Motion Hosting for this website and my overall experience is better than I have had with other hosting companies in the past. In most cases, you won’t need a VPS for your PDR website but if you want great service and speed it’s always an option. 
2. You will need a to choose a website template for your PDR shop.  You can look at a company such as Templatemonster.com. I prefer using WordPress as my CMS (content management system) as it’s easy to use and you have endless options. If you are computer challenged, I recommend you have someone create your PDR website using WordPress as they could show you how to make changes and create new post very easily. 
3. Once your website is online, you will need to add some content.  You will need a homepage with your PDR shop details and one or two focus “keywords”.  Without using a “keyword”, search engines could have a hard time figuring out what your website is about, and you don’t want to make them guess.  You can use a service such as Ubersuggest to find a keyword to base your PDR website on.  For our example, we will use “stevesdentrepair”.  The domain name tells the reader and the search engines what the website is about, but we can still do better.  Remember how I said Steve works in Smithville?  We could make our “keyword” Dent Repair Smithville, if it gets enough searches per month.  Maybe this “keyword” gets 100 searches per month, but Paintless Dent Repair Smithville gets 600 searches per month.  We could use this “keyword” instead. 
4. Creating a homepage is just the beginning.  You will also need to create some articles focusing on dent repair.  This way you will give yourself more opportunities for customers to find you online.  Now you don’t have to be an awesome author to create content, you just need to create content.  One simple thing you can do is make videos about dent repair in your area.  Find keywords that work for you and write a couple paragraphs explaining your video.  (Creating content can really be this simple but the more time you put into it, the better your results could be).